Chinese luxury car brand HONGQI rolls out online marathon in UAE
Dubai, January 14, 2021: Chinese luxury car brand HONGQI has
launched an online marathon in the UAE offering an out-of-the-box
opportunity for residents to win a range of prizes by posting details of their
run anywhere, anytime on either Dubai Fitness or Nike Run Club app.
HONGQI owned by FAW Car Company of the state-owned FAW Group had
recently launched its luxury HONGQI H9 in Dubai as part of its global foray,
and debut in the Middle East market.
“The endeavor is to blend the HONGQI brand’s exclusivity with the
excitement of the ubiquitous sport of marathon to highlight our recently
launched model H9’s pedigree. Offering a virtual platform with freedom to
post details of the run as well as video grabs of the activity anywhere and
anytime within the UAE also adds to the novel diversity to HONGQI Run,”
said Mr. Wang Lingyu, General Manager,HONG QI Overseas Marketing
Division.
Residents wishing to take part in the trendy and social marathon that will
take place from January 13 to 20 should register their participation online at
http://hongqi.kaiyunhd.com/
Subsequently, they should also download
and log in to Dubai Fitness, or, Nike Run Club app, so that they can upload
the details of their run, which should include a screenshot of the running
record capturing duration, time and distance.
All participants are assured an AED 20 Car Rental Coupon, and those who
post a 15-second short video on HONGQI social media accounts –
Facebook (HONGQI International), Twitter (HONGQI Global) and
Instagram (HONGQI Official) stand to win additional coupons as well.
A final winner’s list will be announced online on the HONGQI website
between January 21-27, and rewards will be given to three best performers
in two categories of single run distance of 4,000 and 6,000 metres.
These prizes include Under Armour sports unit for the first, running shoes for the
second and T-shirt for the third.
“The UAE is a very strategic market for HONGQI and a spring board for us
to reach out to other markets in the Gulf and the larger region. We believe
that the online marathon, an innovative way to reinforce the message of the
brand’s characteristics of resilience, exclusivity and luxury, will help us
create a strong emotional bonding with new and potential HONGQI
customers,” said Yang Dayong, Chairman of China Faw Group Import &
Export.