DUBAI, 5 December 2021 - After two months of successful collaborations forged in Expo 2020 Dubai, Malaysia Pavilion looks forward to accomplishing more trade and business leads in December, through its four weekly thematic business programmes with new focuses including tourism.

Each week’s programmes will involve signing of partnerships, pocket talks, product launches and demonstration and business matching sessions. December’s programmes will begin with the “Technopreneurship and Social Entrepreneurship Week” taking place from 5th to 11th December 2021, focusing on social innovation, youth empowerment and R&D commercialisation in sports. The Ministry of Youth and Sports will spearhead the week-long programme to introduce to the world at Expo 2020 Dubai the potential and innovative digital-led products and services offered by Malaysian youth technopreneurs. Meanwhile, supporting ministry - the Women, Family and Community Development Ministry - will cast a spotlight on women social entrepreneurs who have successfully developed business models that assist their community while the Ministry of Domestic Trade and Consumer Affairs will bring along seven Malaysian franchise as part of the week’s business delegates.

Malaysia is fast becoming a hot favourite destination for international students and with top-notch education standards, its universities are highly placed in the world rankings where University of Malaya is ranked 59 on the QS World University Rankings 2021. The country’s good English literacy rate and English usage as the primary medium of instruction at the higher learning institutions, comparatively lower cost of living, infrastructure and efficient transport system are some of the points that make Malaysia a safe and comfortable place to live and study in.

As Malaysia aims to be one of the top education providers in the world, Malaysia Pavilion will hold a week-long education fair to promote education services and opportunities in Malaysia. The “Education for Sustainable Development Week” will be organised by the Ministry of Higher Education and Education Malaysia Global Services from 12th to 18th December 2021.

The programme will feature Malaysian talents, industry experts and renowned researchers with seminars and pocket talks to cover holistic education, Technical and Vocational Education and Training (TVET), Science, Technology, Engineering and Mathematics (STEM), digital future, lifelong learning, the evolution of IR5.0 as well as the helix of academia, industry and community. It will also introduce 200 institutions of higher learning to showcase what they have to offer to foreign students. A key highlight is the Future Education World Simulation forum to be held on 13th December at Terra Auditoirum in Expo, which is included in the Expo Master Calendar.

Expo is also a great opportunity to showcase Malaysia’s diverse culture and tourism attractions, especially to revive the tourism sector which has been hit by the global pandemic. Sabah state, known for its beautiful beaches, colourful cultures and heritage, biodiversity and UNESCO sites, world-class diving destinations, will be promoted for its tourism offerings and to attract investment in local products for export and as a MICE destination. The “Sabah State Week” will be showcased by the state Economic Planning Unit and Sabah Tourism Board from 19th to 25th December 2021.

With its unique wildlife and nature, Malaysia’s eco-tourism is fast gaining popularity and expo is a perfect platform to further promote this sector at the global event. The month of December will end with the Ecotourism Week hosted by the Ministry of Tourism, Arts and Culture and its agency, Tourism Malaysia from 26th December 2021. Minister of Tourism, Arts and Culture, the Honourable Dato’ Sri Nancy Shukri is expected to launch the week’s programme. Among others, the programme aims to promote local and international investment in ecotourism, including by creating a pro-business environment for international investors based on transparency and high service delivery. Topics of discussion include investment in ecotourism, synergy between ecotourism and conservation, tourism concession, community involvement, employment, ecotourism incentives and innovation. Other highlights are handicraft workshop, cultural performance, ecotourism packages and handicraft products.

Malaysia Pavilion’s 26 weeks of trade and business programmes are helmed and supported by 21 ministries, five state governments and 70 agencies with the participation of about 300 companies. Malaysia’s participation in Expo 2020 Dubai is led by the Ministry of Science, Technology and Innovation with the Malaysian Green Technology and Climate Change Corporation as implementing agency.

As part of its participation in global forums at expo, Malaysia will take part in the Thematic Business Forum on Knowledge & Learning: Opportunities in Knowledge & Learning cocurated by the Dubai Chamber of Commerce and Industry and Estonia Pavilion. Malaysia will be represented by Founder and Chairman of Sunway group, Tan Sri Dr.Jeffrey Cheah.

For its social programmes, Malaysia Pavilion will hold its popular family-oriented MyButterfly kite flying event on Christmas Day at the Al Forsan Park from 4.30pm to 6.00pm. There will also be four cultural shows daily at the Pavilion’s Amphitheatre and at the Earth Stage at 7.30pm.

Malaysia’s cultural troupe will participate in the Charming Vietnam Concert organised by Vietnam Pavilion on 5th December 2021 at Dubai Millennium Amphitheatre in Expo site, and at the Al Burda Festival organised by the UAE Ministry of Culture and Youth on 21st December 2021 at Dubai Exhibition Centre.