A strategic partnership between Lavish Perfumes and Lecheq Farm Distillery to supply rose water

12/8/2022

As part of the Ajman Chamber of Commerce and Industry’s (ACCI) efforts to encourage investments, increase the volume of intra-trade and strengthen international relations between business owners in Ajman and their outside counterparts. the ACCI witnessed the signing of a strategic partnership agreement to supply rose water between Lavish Perfumeswith Lecheq Farm Distillery, one of the largest natural rose water production companies in the Republic of Azerbaijan to enhance joint cooperation between the two parties in the field of essential oils production.

The signing of the agreement at the ACCI headquarters was attended by H.E. Salem Al Suwaidi, the Director-General of Ajman Chamber, and Nasser Al Dhafri, the Executive Director of the Member Support and Innovation atAjman Chamber. The Agreement was signed by the entrepreneur Adel Al Hashemi, Chairman of Lavish Perfumes, and Bakhtiar Herajev, CEO of Lecheq Farm Distillery.

The signing of the agreement was also witnessed by Elnur Shukurov, acting Trade Representative at the embassy of the Republic of Azerbaijan in the UAE. The strategic partnership agreement stipulates that the Lavish Perfumes will represent the Lecheq Farm Distillery, so that it will be the main supplier of rose water to the UAE and Gulf markets, based on its policy of providing and distributing natural and organic products, in accordance with international best practices.

Al Hashemi said that choosing Lavish Perfumes by Lecheq Farm Distillery to be the main supplier in the region confirms its great confidence in Lavish's leading reputation and its commitment to implementing all international quality standards in its products, pointing out that this partnership was crystallized based on the need of GCC customers for this type of natural products that are useful in the field of perfumes, cosmetics, and medicines. Through this partnership, the Lavish Perfumes, will provide large commercial quantities of natural rose water to retailers and small and medium enterprises (SMEs).

He added: "This strategic partnership comes in line with the UAE's strategy for export development. By importing this natural and organic product, we will open the way to the local market to use it as a raw material in the manufacturing industries directly related to the perfume industry, cosmetics, and medicines in commercial quantities that suit all market needs, and allow us to export it according to the highest quality requirements required worldwide"

He stated, "The Lavish Perfumes is keen to provide high-quality products that keep pace with the successive developments in the perfume and cosmetics industry."

For his part, Bakhtiar Herajev expressed his happiness for the joint cooperation with Lavish Perfumes, saying that cooperation between the two companies will be a pillar for trade efforts in the future and this agreement came as a result of continuous and hard work done by nearly 3,000 people. He extended his thanks to Adel Al-Hashemi, and Elnurfor their fruitful cooperation. He also thanked the Ajman Chamber

Herajev stressed that the Company's main goal is to provide high-quality oil and rose water products with international specifications that satisfy the aspirations and tastes of lovers of natural essential oils, noting that they have agreed with Lavish Perfumes on a new and unique product.

He added, "this agreement will motivate us for upcoming new projects, as our company is one of the largest companies producing essential oils in the region in recent years. We will work to take advantage of the geographical location and the fertile nature of the region to provide unique products and present them to global markets."